Holland & Hart’s Food and Beverage team represented client ICONIC Protein, a company known in the beverage industry for their fast-growing line of hormone, antibiotic, and preservative free protein drinks made with grass-fed dairy, in connection with the company raising $8 million in a funding round led by private equity firm KarpReilly. The funding will allow ICONIC to launch new product innovation and expand nationwide by building out its senior leadership team – including beverage entrepreneur Bill Moses as executive chairman – and expanding its positioning as one of the only protein drink brands with a large and growing female audience who turn to the company’s products as a grab-and-go snack in a bottle.
Led by Chuck Cotter, the Holland & Hart team included Chris Myers, Catherine Walsh, and Louise Mousseau.
For more information, please see ICONIC’s press release.