Tracy Gray Quoted on Supreme Court Ruling Overturning Online Sales and Use Tax Rules in Law360

Tracy Gray, a partner in Holland & Hart’s Intellectual Property practice, was quoted in Law360’s June 21 article titled “Attorneys React To Ruling In South Dakota V. Wayfair.” The article summarizes the significance of the South Dakota V. Wayfair decision and the possible impacts for retailers and consumers.

“While major online marketplaces are seeing an immediate impact on share prices, the long-term effects of this ruling remain to be seen. Consumers expect to pay sales tax on local purchases, but often convenience comes into play for online purchases. Most online purchases are not made to avoid sales taxes, but because of convenience, targeted marketing of products, and the larger selection available online,” Gray provides.

Gray’s practice focuses on the intersection of intellectual property, advertising, privacy, and consumer protection laws, particularly for clients within the retail, restaurant, hospitality, and technology industries, and organizations with sophisticated omni-channel marketing strategies operating nationwide or multi-jurisdictionally.

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