Craig delivers pragmatic counsel to local and international brand owners on the strategic use and protection of intellectual property assets.
Craig serves as the firmwide chair of Holland & Hart’s Global Trademark Brand Management group and co-leader of the Fitness & Outdoor Recreation industry group. From start-ups to established brands in the outdoor recreation, entertainment, consumer products, and technology industries, Craig counsels clients on a range of brand selection, clearance, protection, and enforcement issues. He has been described by clients as a “thoughtful, calm, clear-headed, incredibly organized, diligent, respectful, humble, and proactive lawyer.”
Focusing on clients’ holistic business priorities, he develops and implements global trademark procurement and enforcement strategies. Craig also represents clients before the Trademark Trial and Appeal Board in trademark opposition and cancellation proceedings as well as handles cybersquatting and domain disputes.
In addition to Craig’s brand protection work, he guides clients through business risk management decisions involving copyright, marketing and advertising, licensing, and rights of publicity. Of note, Craig regularly counsels clients in a wide range of industries, including for example, health and wellness, consumer products, food and beverage, aviation, and telecommunications, on marketing and advertising issues. These include advertising claims and substantiation, competitor comparisons, marketing and sponsorship agreements, endorsements and influencers, and promotional campaigns.
Before joining Holland & Hart, he was a partner in the Denver office of an Am Law 50 firm.