Lisa oversees marketing and business development initiatives to support the firm's goals of driving revenue and profitability, market growth, and brand excellence.
As head of the Marketing and Client Development department, Lisa manages a dynamic team of business development, marketing, communications, and creative professionals. Together, they develop and implement forward-thinking marketing and client growth strategies that deliver measurable results and distinguish the firm in a competitive, evolving legal marketplace.
Recognized for creating innovative client feedback and experience programs, Lisa has consistently helped firms strengthen client relationships and facilitate growth through data-driven insights. Her expertise in client experience, data analytics, brand development, and team management makes her a sought-after speaker at industry events.
A prominent figure in legal marketing, Lisa was inducted into the Legal Marketing Association (LMA) Hall of Fame in 2017 and served as the organization's president. She was selected as a Fellow of the College of Law Practice Management in 2025.
Before to joining Holland & Hart, Lisa led marketing and business development at several Am Law 200 firms, including Lewis Roca (now Womble Bond Dickinson), Lathrop GPM, and Brownstein Hyatt Farber Schreck.