What’s in a name? Everything. We help establish, build, and protect it.
Holland & Hart’s sponsorship and promotions transactions team handles spokespersons and endorsements, marketing, promotions, and related brand management and licensing programs and campaigns. From complex strategic alliances to individual endorsements and testimonials, we help clients navigate artist, brand, property, and talent sponsorships and promotions.
We work with clients to make the most of their brands, and support their most important public ambassadors, including professional athletes, actors, publishers, musicians, producers, and composers. This includes negotiating business partnerships unique to the entertainment, media, and sports industries.
In addition, we help to commercialize proprietary assets through our intellectual property team, which includes practitioners with expertise in trademark, copyright, and patent prosecution and enforcement.